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Are Rural Roads Deadlier Than City Streets?

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Are Rural Roads Deadlier Than City Streets?

Cars on the road during rush hour in a Wisconsin city

If you live in a rural area, one of the benefits is that you often have a greater sense of safety. This applies to roads, where there is less traffic than in suburbs and large metro areas and we often feel safer than if we were in the middle of a traffic jam.

But does that sense of safety match reality? Are rural roads really safer than packed urban freeways and city streets?

If you judge safety based on the number of fatalities, the answer is no, rural roads are NOT safer. While approximately 20 percent of the population of the United States lives in rural areas, more than half of all traffic fatalities occur on the nation's six million miles of rural roadways. While that number may be shocking in 2017, it used to be even worse. As recently as 2004 rural roads accounted for nearly 60 percent of all fatal accidents.


Why Are Rural Roads So Deadly?

If there aren't as many cars as in rural areas, which also means there aren't as many opportunities for accidents to happen in the first place, why is this fatality rate so high?

According to data from the National Highway Traffic Safety Administration (NHTSA) a variety of factors contributed to the deadly nature of rural roads. These include:

Speeding: Nearly a third of all fatal accidents in rural areas involved speeding. This is higher than the 28 percent of fatal crashes in urban areas that also involved high speeds. One possible conclusion to draw is that rural roads are more open and free from traffic, which could encourage faster driving.

Seat Belt Usage: More than half of rural vehicle fatalities occurred when the person was not wearing a seat belt. In contrast, 46 percent of urban fatalities involved an unrestrained driver or passenger. Pickup truck occupants receive special attention in the NHTSA data, as 64 percent of rural pickup truck driver and passenger fatalities involved a lack of seat belt use.

Alcohol Use: Compared to other factors, alcohol use was approximately even between rural and urban area fatalities. In both areas, 31 percent of fatal crashes involved alcohol use.


How Does Rural Wisconsin Compare To Other States?

Data about rural Wisconsin fatalities makes rural roads seem even deadlier than the national averages suggest. In Wisconsin, 66 percent of traffic fatalities occur on rural roads, while 33 percent occur on urban roads. While part of this difference is due to Wisconsin having a significant rural population, it is somewhat shocking nonetheless.

There are 18 states that have even higher percentages of rural versus urban fatalities, led (unsurprisingly) by Montana, where 98 percent of fatalities occur on rural roadways. The safest rural area for drivers? Rhode Island, where only eight percent of traffic fatalities occur in rural areas.

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SEE HOW NICOLET LAW MAKES A DIFFERENCE IN OUR CLIENTS’ CASES

CAR ACCIDENT

Result with Nicolet Law 
$1,200,000.00

CAR ACCIDENT

Offer before Nicolet Law
$50,000.00

SEMI-TRUCK ACCIDENT

Result with Nicolet Law 
$700,000.00

SEMI-TRUCK ACCIDENT

Offer before Nicolet Law
$75,000.00

SLIP AND FALL ACCIDENT

Result with Nicolet Law 
$180,000.00

SLIP AND FALL ACCIDENT

Offer before Nicolet Law
$5,000.00

PEDESTRIAN HIT BY CAR

Result with Nicolet Law 
$1,050,000.00

PEDESTRIAN HIT BY CAR

Offer before Nicolet Law
$0.00 - denial

DRUNK DRIVING ACCIDENT

Result with Nicolet Law 
$815,000.00

DRUNK DRIVING VICTIM

Offer before Nicolet Law
$0.00

UTV ACCIDENT

Result with Nicolet Law 
$250,000.00

UTV ACCIDENT

Offer before Nicolet Law
$5,000.00
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12 locations in Wisconsin and Minnesota to serve you

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Wisconsin Locations:

EAU CLAIRE:

402 Graham Ave.
Suite 305
Eau Claire, WI 54701

Phone: 715-226-4155
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HUDSON:

517 2nd Street
Unit #205
Hudson, WI 54016

Phone: 715-226-4155
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LA CROSSE:

119 N 19th St S
La Crosse, WI 54601

Phone: 715-226-4155
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NEW RICHMOND:

1500 Madison Ave.
Suite 220
New Richmond, WI 54017

Phone: 715-226-4155
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RICE LAKE:
337 North Main Street
Rice Lake, WI 54868

Phone: 715-226-4155
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RIVER FALLS
215 S 2nd St #20
River Falls, WI 54022

Phone: 715-226-4155
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SUPERIOR:
1200 Tower Ave.
Superior, WI 54880

Phone: 715-226-4155
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WAUSAU:
408 3rd Street
Suite 303
Wausau, WI 54403

Phone: 715-226-4155
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Minnesota Locations:

DULUTH:
306 West Superior Street,
Suite 606 West
Duluth, MN 55802

Phone: 651-427-3331
Map & Directions

HIBBING:
Howard Court Bldg.
302 Howard Street, Suite 123
Hibbing, MN 55746

Phone: 651-427-3331
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MINNEAPOLIS:
225 South 6th Street
Suite 3900
Minneapolis, MN 55402

Phone: 651-427-3331
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WOODBURY:
724 Bielenberg Drive
Suite 126
Woodbury, MN 55125

Phone: 651-427-3331
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